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Discover the history of Danish bacon in Britain – just click on the century you want to read about.
1900s
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Duke Street. In the first floor window brand names of the founder factories: Albion S.A.S and Alexis
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Early design for vacuum prepacked bacon in 1/2lb polythene bags. |
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Bacon exports decline during the two wars, and bacon rationing is introduced during World War II. This ends in the 1950s, and the Danes take the lead in British bacon supply.
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Demonstration van
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Danish bacon is one of the first food products to be advertised on television. Stripbranding of Danish sides begins: “Good Bacon has Danish written all over it.” And by the 60s, bacon sales have boomed – consumption reaches 12kg per head. The Danepak brand is launched in 1961, and by the 1970s, Britain and Denmark have begun exporting bacon to Europe and Japan.
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Into action during the Liverpool blitz
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By the 80s, the Danes are supplying more than a quarter of the UK bacon market, and in 1997, the Danish industry celebrated 150 years of bacon trade with the UK.
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Originally, the advertising and promotion focused on the 'straight-line' Danish stripmark (pictured) which was stamped on all bacon sides approved for shipment to the UK.
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